Create Your Free Sales Report Template In 5 Minutes: (Toyota’s Sales Report comparing its sales with Honda). It might also include a comparison with rivals. It might also include reasoning for the drop/increase in sales, for example, the Christmas season led to the increase in revenue of the textile industry. For example, 10% increase in sales of item A as compared to the previous quarter. Sales Reports might also include comparative information about increases/decreases in seasonal sales. But if the report is for a longer period, it must be in sections (Summary and Results, Future Prediction, etc.) with recommendations at the end. Today, Most modern firms use PowerPoint or Microsoft Excel for Sales reports. Use of pie charts, bar graphs, and other forms of charts and figures is encouraged. So you should assure your client that you are as serious as they are. The sentences should be concise and to the point, no circumlocution is allowed because it is finance and people’s money you’re dealing with. Your language, in any Sales Report, must be lucid, and extremely factual with no degree of ambiguity. It also gives ample suggestions about the nature of projects that can be taken up to increase revenue/profit. As a result, you will be able to determine how the market is responding to a new product and why the existing product(s) needs to be continued or discontinued in the market. This is important because the information on the business cycle helps the management to utilize its resources efficiently. – and most important comparison with previous sales.Ī good Budgeted Sales Report is also an indication of the existing business cycle (when the sales are on the crest and when at a trough). – Record of existing customers/clients continued or discontinued – number of new customers/clients approached or engaged – Account of sales of individual items made against the target